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Newborn · 0–12 months · The tender months
What's happening
right now?
Pick the moment → find your problem → get the one product that solves it.
Step 1 — When is it happening?
Feed time
"My baby can't breathe through their nose — every feed is a struggle"
Can't latchBlocked noseWakes congestedStruggles mid-feed
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"Every bottle feed ends in screaming, wind, or refusing to drink"
Colic after feedsRefusing bottleFlow too fastTrapped wind
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"Milk goes cold before the feed is done — especially at 2am"
Cold bottles at nightNo way to warm on the goReheating mid-feed
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"They spit up everything after every feed and won't settle flat"
Spitting up constantlyPossible refluxWon't lie flat
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Sleep time
"They break out of every swaddle and wake themselves up"
Escaping swaddlesStartle reflexArms breaking freeShort naps only
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"They won't settle — every little sound wakes them right back up"
Startles awakeWon't self-settleLight sleep only
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Carry time
"I can't put them down — my arms are exhausted and I can't do anything"
Arms always fullBack and hip painNothing hands-free
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Bath time
"My knees are destroyed on the tiles — bath time is painful for me"
Hard floor kneelingKnee painDreading bath time
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"I'm terrified of dropping them — I need both hands free to wash properly"
Scared of slippingOne hand occupiedStressful every time
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Newborn · 0–12 months
What's making
today hard?
today hard?
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Step 1 of 2
When does it
happen?
happen?
✓
Feed time
“They won’t latch, they scream mid-feed, and I don’t know why”
4 problems · 4 solutions
✓
Sleep time
“They startle awake the second I put them down”
2 problems · 2 solutions
✓
Carry time
“My arms are done and I still can’t put them down”
1 problem · 1 solution
✓
Bath time
“I’m terrified every single bath — this feels so unsafe”
2 problems · 2 solutions
Now find your problem
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Step 2 — Find your problem
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Newborn · 0–12 months
What's making
today hard?
Pick a moment → find your problem → get your product
1When?
Feed time
4 problems
›
Sleep time
2 problems
›
Carry time
1 problem
›
Bath time
2 problems
›
2What problem?
Pick a moment first
3Your solution
Select a problem to see your product